Unfortunately marketing is not black and white.
There exists a vast grey area where companies can empower an internal resource, take the lower cost option of an independent designer, or go with a professional marketing firm. Marketing is a direct reflection of your company so our best analogy is what would you do if you were dressing for a meeting? Would you try and make your outfit internally? Would you visit the lowest price discount store? Or would you go to a reasonable retailer with clothes that looked the best on you?
We have decades of experience in visual communications with top design and marketing degrees, along with high level agency experience for a wide spectrum of clientele. The combination of creative talent with advertising experience allows us the ability to design a marketing campaign that’s right for you.
Print is NOT dead.
Don’t believe the hype. Print is an impactful, important medium that companies should continue to utilize. This is a $640 billion industry for which we know direct mail marketing has the highest return on investment (ROI) of the primary ad mediums and magazines have the strongest connection or affinity with their audience.
Knowing that using multiple ad mediums is traditionally more effective, we often recommend print to clients as a balanced approach to your marketing mix. Plus, there is just something about the touch and feel aspect of print that reflects the quality of your brand. Whether it’s a reasonable digital project or a complex die-cut with foil stamping there is a deep impact made through print creative.
The website has become a company’s online storefront.
Meaning if somebody was to walk by your store or into your office that you would want the best reflection possible, right? With web there is no face to face conversation, so it is vital that your website communicates everything you would want to say about your company, both visually and verbally.
Our philosophy is based around four key areas of focus that are intertwined to deliver clients the optimal campaign.
Effective public relations comes from a three pronged approach at DBMK.
Content Is King: Putting together a press release that is interesting and relevant, especially in a professional package and/or format.
The List: A targeted media list could be the most important part. You should know your audience and what they are looking for to report on before even trying to pitch anything.
Relationships & Hard Work: Media outlets see thousands of marketing messages per day. It’s important to know the right people and reinforce our clients pitch to stay top of mind for future exposure.
We’ve all heard the old broker adage regarding curb appeal…
…that it’s one of the most important aspects of real estate. That first impression is so key to your brand and sales conversion which is why marketing plays a major role in this process.
Nowhere else is this more clear than with development signage where we are able to provide our brand strategy support, creative design capabilities, and local vendor relationships to produce a signage campaign that improves your property. Exterior sign graphics help create such a profound impression for the tone and what’s inside a development.