When a team of real estate experts comes together to form a new business, you also tend to have a coming-together of several individual ideas about what makes the new company special. To convey these ideas effectively on a new corporate website, it was critical for DBMK to determine what really made Required Properties (the new company) different.
Considering the team’s collective years of wide-ranging experience across different property types and different levels of deals, we realized: Required property is “More Than Brokerage.” This top-notch team works together to help their clients build wealth and ensure smooth transactions on a much more sophisticated, strategic, and individualized level. With this in mind, it was important to create a new website that conveyed this differentiated value proposition in a way that connected with their audience and looked current and professional. While their deals cover a more diverse range of property types, Required Properties consistently helps its clients make money and improve their quality of life. This was also captured in a new and iconic branding effort that reflected Required Properties and their unique culture in a “broccoli green” that speaks to their sophistication and fresh perspective.
